Stopper (Side Shelf Branding)
When shoppers are passing through the aisles of stores, stoppers have a significant impact on attracting attention and changing their perspective. In fact, they draw attention to your products, capturing the focus of customers. What was mentioned about dividers applies to stoppers as well, and the speed of branding in stores is multiplied due to the ability for pre-production and the lack of need for specific measurements.
Due to the pendulum-like property in these advertising items, there is no concern about customers colliding with them.